60 Second Explainer Video Price Breakdown
You’ll usually pay between £3,000 and £20,000 for a 60-second explainer video. Most businesses end up landing somewhere between £4,000 and £10,000 for the best balance of value and quality.
That’s a pretty wide range, right? It really depends on how much customisation, polish, and attention you want for your project.
Average Cost Ranges in 2025
Research puts the average 60-second explainer video at £8,746. That number comes from surveying over 150 video creators around the world.
Here’s how pricing usually breaks down:
- Budget tier: £700 – £2,500
- Mid-range: £2,500 – £10,000
- Premium: £10,000 – £25,000
- Enterprise: £25,000+
About 60% of explainer videos fall in the £2,500 to £10,000 range. That seems to be the sweet spot most businesses settle on.
At Educational Voice in Belfast, we create custom 60-second explainer videos starting from £4,500. We’ve found this price point lets us do proper brand customisation while still being realistic for most UK and Irish clients.
“Businesses often focus on the upfront cost, but a well-crafted 60-second explainer video can generate leads for years, making the cost-per-acquisition remarkably low,” says Michelle Connolly, founder of Educational Voice.
Sweet Spot for Value and Quality
You’ll find the best balance of value and quality between £4,000 and £10,000. In this range, you get:
- Full customisation for your brand
- Professional scriptwriting and storyboarding
You’ll also get:
- High-quality 2D animation with smooth transitions
- Professional voiceover and sound design
- Multiple revisions included
Videos under £4,000 usually rely on templates or stock graphics. You might notice that your animation looks suspiciously similar to other companies’ videos.
Once you go above £10,000, the returns start to drop off. The jump in quality between a £7,000 and a £20,000 explainer video is often pretty subtle—most businesses won’t need the extras.
If you stick with the £4,000 to £10,000 range, you’ll get a video that stands out and actually helps your business grow.
Lowest and Highest Price Points
You can find budget explainer videos from just £700. These tend to use:
- Pre-made templates
- Limited customisation
- Basic animations
- Stock music and graphics
On the other end, premium explainer videos can go up to £72,000 or even higher. At that level, you’re paying for:
- 3D animation
- Celebrity voiceovers
- In-depth market research
- Multiple format deliveries
- Full marketing strategy support
That’s a massive jump, and honestly, most businesses don’t need all those bells and whistles. The middle pricing tiers usually deliver everything you need for clear communication—without breaking the bank.
Key Factors Influencing Explainer Video Costs
A few critical elements shape your explainer video budget. The level of customisation, scriptwriting depth, and revision policies all play major roles in pricing.
If you understand these factors, you’ll make smarter choices about your video investment.
Level of Customisation
Customisation can make or break your custom explainer video price. Template-based options start around £400-£800, but they offer limited brand alignment and visuals that might not really capture your message.
Fully custom explainer videos usually range from £3,200-£8,000. These require original character design, bespoke animation, and tailored visuals. At Educational Voice, we’ve noticed that companies who go custom see about 65% better engagement than those who stick with templates.
“Custom animation lets companies tell their story in a way that matches their brand values, which you just can’t get from templates,” says Michelle Connolly, founder of Educational Voice.
Mid-tier customisation gives you a mix: custom graphics and your brand colours, but built on existing animation frameworks. Expect to pay £1,600-£4,000 for a 60-second video in this category.
Customisation options:
- Template: Pre-made graphics, just swap out the text
- Semi-custom: Brand colours, fonts, some original elements
- Fully custom: All artwork, characters, and animations made from scratch
Scriptwriting and Storyboarding
Scriptwriting and storyboarding have a big impact on your final cost, but they’re also key to making your video effective. Basic packages might include script templates, but premium services dig deeper with research and audience targeting.
Quality scriptwriting usually adds £600-£1,200 to your cost. That covers audience research, message development, and several rounds of revisions to get the flow just right.
Storyboarding ranges from £400-£800. Think of it as a visual roadmap that helps you avoid expensive animation changes later. Storyboards lay out scene transitions, character movement, and timing.
At our Belfast studio, we’ve seen clients who invest in pro scripting get about 40% better conversion rates. Spending a bit extra up front often saves money by reducing animation changes and boosting video performance.
Script development steps:
- Concept brief – Identify your core message
- First draft – Create the narrative structure
- Storyboard – Plan visuals
- Final script – Polish and prep for production
Revision Policies
Revision policies really shape your video budget and timeline. Most agencies include 2-3 rounds of revisions, but extra changes can cost £200-£500 per round, depending on what’s involved.
If you know the revision stages, you’ll avoid blowing your budget. Script changes are cheaper than animation tweaks, so try to finalise your message before production starts. Big visual changes during animation can bump up costs by 20-40%.
Clear revision policies keep things fair. Agencies usually allow minor text or colour tweaks in standard packages, but if you want a whole new character or extra scenes, expect to pay more.
Typical revision breakdown:
- Script: 2-3 rounds included
- Design: Style and character approval
- Animation: Minor changes only
- Final: Tweak text or audio
Smart clients give feedback early, which helps avoid expensive last-minute changes. No one likes paying twice for the same work.
Impact of Animation Style on Pricing
Animation style matters—a lot. Motion graphics usually cost less than 3D animation, and whiteboard videos fall somewhere in the middle.
2D Animation Costs
2D animation is the most popular style for explainer videos. You’ll pay between £1,000 and £4,000 per minute. Startups and big brands both love it.
Basic 2D Animation Pricing:
- Simple vector graphics: £800-£1,500
- Character animation: £1,200-£2,500
- Complex scenes: £2,000-£4,000
Prices change based on how detailed your characters and scenes are. Flat designs cost less than multi-layered figures with facial expressions and fancy movements.
At Educational Voice in Belfast, we see businesses get great results with streamlined 2D. We focus on clear storytelling, not just visual fireworks.
“Most clients find that strategic 2D animation helps people remember their message better than flashy 3D work, especially for educational content,” says Michelle Connolly, founder of Educational Voice.
Whiteboard Animation Budgets
Whiteboard animation costs £800 to £2,500 per minute. It’s a solid choice for training and educational content.
Whiteboard Animation Costs:
- Standard drawing: £800-£1,200
- Coloured elements: £1,000-£1,800
- Multiple drawing hands: £1,500-£2,500
Whiteboard style is simple and keeps the focus on information. People watch concepts unfold, which works well for step-by-step explanations or tricky topics.
Production time can bump up the price. Whiteboard animations need careful timing between drawing and voiceover, so if you don’t plan ahead, costs can rise by 20-30%.
3D Animation and Advanced Styles
3D animation sits at the top of the budget. Expect to pay at least £4,000, with some projects reaching £10,000+ per minute. 3D is great for product demos or high-tech presentations.
- Basic 3D models: £4,000-£6,000
- Detailed character rigging: £6,000-£8,000
- Photorealistic rendering: £8,000-£15,000
Motion graphics fall between 2D and 3D at £1,500-£6,000 per minute. They’re perfect for corporate presentations or data visualisation.
3D takes longer to produce. While 2D might take 3-4 weeks, 3D often needs 6-8 weeks for modelling, texturing, and rendering.
Think about your audience and message. Most businesses find that simpler animation styles perform better for explainers, so 3D isn’t always worth the extra spend.
Provider Types and Their Price Structures
Provider type changes everything. You could pay as little as £40 for a basic online tool, or up to £200,000 for a top-tier agency. Whether you pick freelancers, animation platforms, or big studios, your choice will shape both your budget and final video quality.
Freelancers vs Agencies
Freelancers usually charge between £2,000 and £12,000 for animation work. Rates jump around based on experience and location. Freelancers often set their rates 2-4 times higher than regular employee pay to cover gaps between projects and business admin.
The tricky part with freelancers is juggling multiple specialists. You’ll probably need to hire a separate scriptwriter, storyboard artist, animator, and voiceover. Managing all those people can get messy fast.
Things to consider with freelancers:
- Finding talent: Vetting takes time
- Scheduling: Top animators are often booked
- Coordination: Juggling multiple contractors is a headache
- Consistency: Styles and communication can clash
At Educational Voice, we’ve watched plenty of Belfast businesses try freelancers first, only to get stuck managing the chaos. Agencies solve that problem by giving you a full team that already works well together.
Agencies typically set prices for 60-second explainer videos between £3,600 and £8,000. When you factor in project management and quality control, agencies often deliver better value in the end.
Online Animation Tools
Online video creators cost between £40 to £400 for basic animated content.
These platforms really suit solo entrepreneurs with tight budgets and enough time to figure out the software.
Biteable, Animaker, and Renderforest are some of the most popular options out there.
You’ll find templates, loads of stock footage, and some basic ways to tweak things like fonts and colours.
Template Limitations:
- The visuals usually feel generic and don’t capture much brand personality.
- You’ll see the same animations everywhere—lots of other businesses use them too.
- Creative control is pretty limited, so telling your story visually gets tough.
- The quality often comes across as unpolished to anyone who knows what to look for.
“Online tools produce content that only looks professional to non-professionals,” says Michelle Connolly, founder of Educational Voice.
She points out that businesses who care about their brand rarely get the custom approach they need from these platforms.
These tools work for certain things, like internal training or quick social posts.
But for marketing videos that actually represent your brand? They just don’t cut it.
High-End Studios Comparison
Premium agencies and full-service marketing companies often charge £12,000 to £80,000 or more for a 60-second explainer video.
They usually throw in strategic marketing advice alongside video production.
High-End Agency Features:
- You get a dedicated account manager.
- They integrate marketing strategy and deliver your video in multiple formats.
- Expect several rounds of revisions and access to premium talent.
Oddly enough, a lot of marketing agencies don’t actually animate in-house.
They’ll outsource animation production to specialist studios.
So you might pay agency prices, but the animation gets done by the same teams you could hire directly for less.
Research shows there’s barely any quality difference between videos priced at £5,600 and £16,000.
Above that, you’re usually just paying for a big agency name, not a massive jump in quality.
Price vs Quality Analysis:
| Provider Type | Price Range | Best For |
|---|---|---|
| Online Tools | £40-£400 | Internal communications |
| Freelancers | £2,000-£12,000 | Specific project elements |
| Production Companies | £3,600-£8,000 | Most business applications |
| Premium Agencies | £12,000-£80,000 | Enterprise marketing campaigns |
At Educational Voice in Belfast, we fit into the production company category.
We focus only on animation, not general marketing, so clients get professional quality without paying for unnecessary extras.
Regional Price Variations
Explainer video prices swing a lot depending on location.
In the UK, a 60-second animation usually costs somewhere between £2,500 and £8,000.
Where you’re based really shapes your budget expectations.
UK Costs vs US and Europe
UK explainer video prices tend to land in the middle compared to other markets.
British animation studios usually charge £3,000 to £6,000 for a professional 60-second explainer.
US prices are higher, especially with agencies in places like New York or LA.
On average, American productions cost $8,746.
Europe is all over the place.
Studios in Eastern Europe offer solid work for €1,500-€4,000, while Germany and France charge rates similar to the UK.
Studios in Belfast, like Educational Voice, can offer great value for UK clients.
Being based here lets us keep prices competitive while still delivering premium 2D animation.
“We’ve found that our Belfast location gives us a significant advantage in explainer video pricing whilst maintaining the highest production standards for UK and Irish businesses,” says Michelle Connolly, founder of Educational Voice.
Factors Affecting Regional Budgets
Labour costs drive most of the regional price differences.
Studios in London often charge 20-30% more than those in Northern Ireland or Scotland.
Market demand also plays a big role.
Busy cities with lots of agencies create premium pricing environments, while less crowded areas usually mean better deals.
Currency fluctuations can make international comparisons tricky.
Brexit has shifted UK-Europe pricing, so more British businesses look at domestic studios.
Local business expectations matter too.
Big corporate clients in financial hubs expect high-end videos, while regional businesses focus on keeping costs down.
Talent availability changes by region.
Places with a strong creative industry have better talent pools and more competitive prices.
Video Length and Its Effect on Cost
Video length has a huge impact on your explainer video budget.
60-second explainer videos average £8,746, and this length usually gives you the best mix of info and value.
Every extra 30 seconds bumps up your cost by about 20%.
Price Differences by Duration
Short videos seem like they’d be cheaper, but they actually cost more per second.
Even a 10-second video needs all the same prep—brand discovery, style design, concept work.
30-second explainer videos run between £2,000-£3,500, so you pay more for each second of content.
It’s tough to tell a full story or explain complex ideas in such a short time.
60-second videos cost from £4,000-£10,000, which spreads the fixed costs over more content.
This length lets you introduce your business, explain the problem and solution, and wrap up with a call-to-action.
90-second videos usually cost £4,200-£5,500, so the per-second price drops a bit.
But if you go too long, you risk losing your audience unless you really know how to keep them interested.
“The sweet spot for business explainer videos lies between 60-90 seconds, where production costs balance perfectly with audience engagement,” says Michelle Connolly, founder of Educational Voice.
Why 60 Seconds is Optimal
The 60-second format dominates explainer video production.
It matches the average online attention span but still lets you get your full message across.
Most business ideas can fit into that timeframe without feeling rushed.
You get enough space for real storytelling—set up the problem, introduce your solution, show the benefits, and add a strong call-to-action.
From our Belfast studio, I’ve noticed that 60-second explainer videos hit the sweet spot for UK and Irish businesses.
They’re detailed enough to build trust, but short enough to keep people watching.
This length also works everywhere—your website, social media, presentations—without needing extra edits.
Role of Voiceover Talent and Music
Professional voiceover talent typically costs £300-600 for a 60-second explainer video.
Music licensing adds another £50-300, depending on how you plan to use the track.
These audio elements usually eat up 15-20% of your production budget but they really matter for viewer engagement.
Voiceover Price Ranges
Voiceover costs swing a lot depending on experience and usage rights.
Professional voice talent for a 1-minute explainer video ranges from £300-600, and that usually gets you buyout rights forever.
Voiceover Pricing Tiers:
- Entry Level: £150-300 (newer voices, less experience)
- Professional: £300-450 (broadcast quality, seasoned talent)
- Premium: £450-600+ (celebrity voices, big commercial projects)
“The right voice can make or break an explainer video—we always recommend investing in professional talent instead of cutting corners here,” says Michelle Connolly, founder of Educational Voice.
Most voiceover quotes include basic editing and a couple of takes.
If you want lots of revisions or a rush delivery, expect to pay £50-100 more.
Regional accents can bump up the price—neutral English stays standard, but specialised dialects may cost 20-30% extra.
Music Licensing Considerations
Music licensing doesn’t cost as much as voiceover, but it still matters.
Royalty-free music libraries offer tracks for £50-150, while custom compositions run £200-500.
Music Licensing Options:
- Stock Music Libraries: £30-80 (AudioJungle, Premium Beat)
- Subscription Services: £15-40/month (unlimited downloads)
- Custom Composition: £200-500 (bespoke tracks)
- Sync Licensing: £100-300 (popular commercial tracks)
Your licence type really affects the price.
Web use is cheaper than broadcast or full commercial rights.
A lot of explainer video producers include basic music licensing in their packages.
Think about where you’ll use the video when picking music.
Social media, presentations, TV—they all have different licensing needs.
Most 60-second explainer videos only use 30-45 seconds of music, so you can be strategic about when and where it plays.
Explainer Video Budget Planning
If you plan your explainer video budget well, you’ll get professional results.
Otherwise, you might just waste money on something that doesn’t work.
Smart budget allocation means balancing quality with cost and knowing what’s actually realistic for your investment.
Setting Realistic Expectations
Most businesses underestimate what explainer videos cost.
They get a shock when the quotes come in.
The average 60-second explainer video costs £8,746, but prices can range from £950 up to £250,000 depending on what you want.
Budget ranges look roughly like this:
- £50-£500: DIY online tools, template-based
- £2,000-£3,000: Basic 2D animation, not much customisation
- £4,000-£10,000: Professional custom animation
- £15,000+: Full-service agency, includes marketing strategy
“Businesses often expect Hollywood-quality animation on a startup budget,” says Michelle Connolly, founder of Educational Voice.
From our Belfast studio, we help clients understand why professional animation needs real investment.
The sweet spot is usually between £4,000 and £10,000.
Below £4,000, you’re probably getting templates or stock footage, not custom work.
Allocating Funds for Best Value
Your explainer video budget should focus on what actually boosts engagement and conversions.
Scriptwriting and custom animation bring better results than splurging on expensive voiceovers or fancy 3D effects.
Priority budget allocation:
- Script development (20% of budget)
- Custom 2D animation (50% of budget)
- Professional voiceover (15% of budget)
- Sound design and music (10% of budget)
- Revisions and project management (5% of budget)
Don’t overspend on premium agencies in pricey cities.
Quality differences between £7,000 and £20,000 videos are often minor.
Stick with production companies who know your industry, not generalist agencies.
One good strategy: create a high-quality 60-second video, then edit shorter versions for social media.
You get more out of your budget and more marketing assets to use.
Custom vs Template-Based Explainer Videos
When you’re weighing up custom explainer videos versus template-based options, your budget and the outcome will both take a hit—sometimes for better, sometimes for worse.
Template videos can start as low as £750, while fully custom projects usually land somewhere between £5,000 and £20,000 for a 60-second piece.
Pros and Cons of Templates
Template-based videos work out cheaper for businesses watching their spend. Most cheap explainer video companies provide ready-made template-based explainer videos, which is probably why you see a lot of similar styles floating around.
Template Advantages:
- Quick turnaround – you might get your video in just 1-2 weeks
- Budget-friendly – usually under £4,000
- Proven frameworks – animations that have already been tested
- Lower risk – you can check out the style before you commit
Template Limitations:
- Limited brand alignment – you end up fitting your story into their design
- Generic appearance – your video might look a lot like your competitor’s
- Inflexible storytelling – you’re stuck with their narrative structure
- Basic customisation – usually just some colour tweaks and your logo
From my Belfast studio, I’ve noticed template videos do the job for simple demos or internal messages where brand uniqueness doesn’t matter much.
When to Choose Full Customisation
A custom explainer video really shines when your brand story needs visuals that are all your own. Michelle Connolly, founder of Educational Voice, says, “Businesses investing in custom animation see 40% better audience retention because the visuals align perfectly with their brand voice and message complexity.”
Full customisation works best for:
- Complex products with tricky ideas that need special visuals
- Brand-critical communications like flagship launches
- Unique value propositions templates just can’t handle
- Premium market positioning where quality perception is everything
Investment considerations:
- 2D custom animation: £2,500–£7,000 per minute
- 3D custom work: £5,000–£15,000+ per minute
- Production timeline: 7–13 weeks
Production phases:
- Discovery (1–2 weeks) – brand analysis and script work
- Pre-production (2–3 weeks) – storyboarding and style frames
- Animation (3–6 weeks) – creating custom assets and moving them about
- Post-production (1–2 weeks) – sound and finishing touches
If you’re in the UK or Ireland and want your video to stand out, custom animation can really boost your ROI through stronger conversion rates and brand recall.
Tips for Reducing Costs Without Sacrificing Quality
You can cut your 60-second explainer video costs by choosing simpler animation styles or bundled packages. Smart production choices can sometimes save you 30–50% without making your video look cheap.
Choosing Simpler Animation Styles
Whiteboard animation is one of the most budget-friendly options. It uses fewer assets and a straightforward process compared to character-heavy animation.
The hand-drawn look works especially well for educational and technical topics.
2D animation with minimal character movement offers solid value and doesn’t have to look low-budget. You can save money by using text-only scenes in parts of your video.
Static illustrations paired with dynamic typography keep things interesting and production hours down.
Motion graphics focus on shapes, icons, and data visualisation instead of story-driven characters. This style fits B2B content really well.
Simple geometric animations and kinetic typography look slick and don’t break the bank.
“We find that businesses achieve the same engagement levels with simplified 2D styles as they do with complex character animations, but at 40% lower production costs,” says Michelle Connolly from Educational Voice.
Icon-based animations work well for explaining processes. They need little custom illustration but still get your point across.
Bundled Services and Value Offers
Production companies often throw in good deals with package pricing, like multiple video lengths or formats in one go. A 60-second video plus 30-second and 15-second cuts usually costs less than doing them all separately.
Bundling script writing, voiceover, and sound design together saves on coordination costs. When you use a single provider, you avoid extra markups from agencies outsourcing bits and pieces.
Ordering several videos at once can land you a volume discount. If you’re planning a series, negotiate on the total package, not per video.
Pick studios that offer revision packages instead of charging for every change. Fixed revision allowances help you keep costs predictable during feedback.
Some providers even throw in social media versions and subtitle files as part of the package.
Process Timeline and Rush Fees
A typical 60-second explainer video takes about 5–6 weeks from start to finish. If you need it faster, rush delivery can bump your price up by 25–50%.
Knowing the production schedule means you can plan your budget and avoid paying extra for last-minute jobs.
Standard Production Timeframes
Most animation studios need around 25 working days for a 60–90 second video, so about five weeks.
This covers everything: script development, storyboarding, voiceover, illustration, animation, and revisions.
The industry average turnaround is 38.5 days, or 5.5 weeks. This accounts for client feedback and revision rounds.
Typical weekly breakdown:
- Week 1: Script writing and approval
- Week 2: Storyboard and style development
- Week 3: Voiceover and early animation
- Week 4: Finishing animation and sound
- Week 5: Final tweaks and delivery
At my Belfast studio, I’ve noticed that clients who respond quickly at each stage help us stick to these timelines. If feedback gets delayed, production can drag on.
“The key to meeting deadlines for animated explainer videos is establishing clear communication channels from day one,” says Michelle Connolly from Educational Voice.
Impact of Accelerated Delivery on Price
Rush jobs almost always cost more. If you want your explainer video in 2–3 weeks instead of 5–6, expect to pay 25–50% extra.
Studios increase fees for rush delivery because it means:
- Animators and designers work overtime
- Your project jumps the queue
- Feedback and revisions happen faster
- More people work on your video at once
Rush delivery costs:
- 3-week delivery: +25%
- 2-week delivery: +40%
- 1-week delivery: +50–75%
Some studios just won’t take rush jobs, especially if your project needs complex character work or technical illustrations. Rushing often means quality drops, and nobody wants an unhappy client.
If you’re watching your budget, plan for explainer videos at least 8–10 weeks before you need them. That way, you avoid rush fees and have room for changes.
Frequently Asked Questions
Here are some common questions about pricing and budgeting for a 60-second explainer video.
What factors influence the cost of producing a 60-second explainer video?
A few key things shape your video’s final price. The animation style you pick is the biggest factor.
2D motion graphics usually cost less than fancy character animation or 3D work. At Educational Voice, I’ve seen that explainer video pricing lands between £4,000 and £10,000 for most pro projects.
Where your production company is based matters too. Belfast studios often offer better value than London ones, and the quality holds up.
Script complexity and the number of concepts you want explained will affect production time. Simple demos are cheaper than technical videos that need detailed breakdowns.
Revision rounds and approval stages also play a part. Most studios include two or three rounds in their base price.
How much should I budget for a high-quality 60-second animated explainer video?
Set aside between £4,000 and £8,000 for professional quality work from an established studio.
The average cost for a 60-second high-quality explainer video is £8,746, though this varies based on where you are and what you need.
I’d steer clear of quotes under £3,000—those are usually template-based, not custom. You’ll get stock graphics and not much flexibility.
On the flip side, companies charging more than £15,000 rarely offer much extra over mid-range options. The sweet spot is where you get custom work at a fair price.
“Businesses often find the biggest return comes from investing in clear storytelling rather than expensive animation techniques,” says Michelle Connolly from Educational Voice.
Does the complexity of the animation affect the pricing of a 60-second explainer video?
Animation complexity has a direct impact on costs and how long things take. Simple 2D motion graphics with text and basic illustrations are much cheaper than character-driven videos.
If you add detailed character design, multiple scenes, or fancy transitions, your costs can double. Every extra element means more design and rendering work.
3D animation is a whole other level. Modelling, texturing, and lighting need specialists and take more time.
Technical subjects needing accurate visuals also bump up costs, as they require extra research and planning.
Can you explain the difference in pricing between a DIY and a professionally made 60-second explainer video?
DIY tools online cost between £50 and £500, but you’ll spend a lot of your own time. Online video creators offer limited customisation and your video will look like a template.
You have to write the script, pick assets, and edit everything yourself. The end result usually looks pretty generic to anyone who’s seen a few of these.
Professional studios handle everything—project management, custom scripts, original animation—and charge £4,000 to £10,000. You get broadcast-quality work.
Time is a big difference too. DIY projects can eat up weeks of your team’s time, while studios let you focus on your business.
What are the potential additional costs associated with creating a 60-second explainer video?
Voice-over recording is a common extra, usually £300 to £1,500 depending on the artist and usage.
Music licensing can be £50 for royalty-free tracks or several hundred for premium ones. Many studios include basic tracks in the price.
If you need your video in more than one language, you’ll pay for extra voice recording and text tweaks—budget 30–40% of the original price per language.
Rush delivery adds 20–50% to your costs. Social media versions in different formats usually run £200 to £500 each.
How does the choice of voice-over artist impact the overall price of a 60-second explainer video?
Professional voice artists usually charge anywhere from £300 to £800 for a 60-second commercial project. Their rates depend a lot on experience and how you plan to use the final video.
If you want broadcast rights or plan to distribute internationally, you’ll see those fees go up. That’s just how it goes in the industry.
Going for a celebrity or someone with a recognizable voice? Expect to pay several thousand pounds for commercial use. Honestly, most explainer videos sound fantastic with seasoned commercial voice artists, so you probably don’t need to splurge on a celebrity.
The way you handle the recording can change the cost as well. Studio-quality sessions with a professional director tend to give you better results than a home setup.
Still, remote recording has become a lot more normal these days. Plenty of people are fine with it, as long as the quality holds up.
If you ask for multiple takes or decide to tweak the script during the session, you’ll likely get charged for extra studio time. It’s a smart move to lock down your script before recording to keep those extra costs at bay.
