Explainer Videos: Harnessing Animation for Effective Communication

Explainer Videos: Harnessing Animation for Effective Communication

Explainer videos harness the power of animation to distil complex ideas into engaging visual narratives, making them an indispensable tool for clear and concise communication. In our fast-paced, information-saturated world, businesses and educators alike are turning to explainer videos as a medium to break down their messages into compelling, easily digestible content. Animation offers a unique versatility that can be tailored to any subject matter, whether it’s to market a new product, educate on a technical concept, or provide instruction in an eLearning setting.

Animated Explainer Videos - A colorful animation studio with a team of creatives working on storyboards and digital drawings for explainer videos

The art of creating an effective explainer video lies in its ability to simplify without losing essence, using a blend of carefully crafted scripts, dynamic visuals, and thoughtfully chosen audio elements. At Educational Voice, we understand the intricate dance between these components. Under the guidance of Michelle Connolly, our Belfast-based team brings a wealth of expertise in animation and digital strategy to the table, carrying the messages of SMEs from storyboards to screens around the globe.

“Animation is a bridge between the complexity of a message and the heart of the audience, making it not only understood but felt,” explains Michelle Connolly.

Key Takeaways

  • Animation excels in translating complex messages into accessible, engaging content.
  • A well-crafted script, design, and audio are fundamental to an explainer video’s success.
  • Explainer videos can enhance brand presence and drive customer engagement when integrated with a holistic marketing strategy.

The Basics of Explainer Videos

Explainer videos are transforming the way businesses communicate with their target audience by distilling complex information into digestible visual narratives.

Defining Explainer Videos

Explainer videos are short, engaging pieces of content designed to clarify concepts, products, or services. They utilise a combination of voiceovers, animations, and sometimes live-action footage to create a compelling story that highlights the key features of a subject in a manner that is easy to understand and remember.

The Importance of Animation

Animation serves as a cornerstone in the creation of explainer videos, providing a visual representation that makes complex information more accessible. With the ability to capture a variety of animation styles—from 2D animation to 3D animation—animation brings graphics to life, often increasing viewer engagement and retention of information.

Types of Explainer Videos

Explainer videos come in various forms, each tailored to suit different messaging strategies:

  • Animated Explainer Videos: These utilise dynamic graphics and can range from simple whiteboard animations to detailed 2D or 3D animations.
  • Screencast Explainer Videos: These are typically more instructional, showcasing a screen recording to guide viewers through software or digital services.
  • Live-Action Explainer Videos: Incorporating real-world footage, these videos often feature people to add a personal touch that resonates with viewers.

Michelle Connolly, director of Educational Voice, notes, “The power of animation in explainer videos is unmatched for delivering complex messages in a friendly, memorable way, making them essential tools for digital strategy.”

Crafting the Script and Story

An animated character stands in front of a whiteboard, using colorful markers to illustrate key points while speaking to an unseen audience

When creating an explainer video, the script and story form the bedrock upon which everything else is built. A good script is key to conveying your message in a clear and engaging way, while the story provides structure and emotional connection with the audience.

Key Elements of a Strong Script

A strong script for an explainer video should be concise and focused on the central message. The language and tone must be tailored to the intended audience, ensuring clarity and engagement. The script typically outlines the problem, introduces the product or service as the solution, and calls the viewer to action. Every word counts, so extraneous information should be eliminated to maintain a crisp and clear narrative.

Storytelling and Storyboards

Storytelling is about weaving a narrative that connects with the viewer on an emotional level. Michelle Connolly from Educational Voice states, “Every powerful animation begins with a storyboard that acts as the visual script.” This storyboard lays out the sequence of events and helps plan how the story will unfold visually. Good storyboarding plays a pivotal role in pre-visualising the video, ensuring that the final product conveys the intended message in a coherent and dynamic manner.

Character and Voiceover Integration

The inclusion of characters in an explainer video can humanise the content and foster an emotional bond with the viewer. These characters need to be relatable and aligned with the brand’s identity. Meanwhile, the voiceover must complement the visuals, providing clear narration that enhances understanding. The choice of voiceover actor is crucial, as they need to reflect the right tone and personality, adding depth to the characters and the overall video.

Design and Visual Elements

The impact of design in animated explainer videos cannot be overstated. It is the visual craft that not only captivates but also communicates the intended message to the audience effectively.

Animation and Motion Graphics

Animation serves as the cornerstone of visual storytelling, bringing graphics to life with movement and personality. Michelle Connolly of Educational Voice asserts that the use of animation and motion graphics is pivotal in creating a dynamic narrative that facilitates easy comprehension of complex concepts. These visual elements work harmoniously to engage the audience and convey a story with clarity.

Utilising Effective Transitions and Scenes

Transitions are the threads that connect scenes in an animated explainer video. When done effectively, they guide the viewer’s attention seamlessly from one idea to the next, maintaining the flow of the narrative. Educational Voice specialises in designing transitions that are not only smooth but also serve to enhance storytelling, ensuring that each scene naturally progresses to the next without jarring the viewer’s understanding or interest.

Incorporating Music and Sound Effects

Strategically selected music and sound effects can enrich the animation, underscoring the message and reinforcing the tone of the explainer video. Background music sets the emotional ambience, while carefully chosen sound effects complement the visual cues, offering a multi-sensory experience. As Educational Voice illustrates through their work, the integration of these auditory elements is crucial in creating a compelling and memorable animated explainer video.

Marketing with Explainer Videos

Explainer videos have revolutionised how businesses communicate their brand story and offerings, effectively leveraging the power of animation to captivate and convert their target audience.

Enhancing Brand Story and Messaging

Explainer videos serve as a dynamic medium for businesses to breathe life into their brand’s narrative. They can distil complex messages into digestible content that aligns with the company’s core values and vision. According to Michelle Connolly, director of Educational Voice, “A well-crafted explainer video embodies the business’s ethos and creates a memorable brand experience that resonates with audiences.”

Maximising Engagement on Social Media

Social media platforms thrive on content that is visually engaging and shareable. Explainer videos excel in this environment by offering quick, entertaining, and informative bites of information that are tailor-made for sharing. The compelling nature of animated stories encourages users to engage with the content, thereby increasing brand visibility and presence across social channels.

Optimising for Conversions and Sales

At the heart of any marketing strategy is the goal to drive conversions and sales. Explainer videos can simplify the decision-making process for consumers by providing a clear and concise call to action. The strategic placement of these videos on landing pages and during key marketing campaigns can significantly improve conversion rates by giving potential customers a persuasive reason to act.

Technical Aspects of Production

A computer screen with animation software open, displaying a storyboard and timeline. A microphone and soundproofing panels in the background

The success of an explainer video lies heavily in choosing appropriate technology and production methods. High production value is key to creating an impact on various platforms.

Choosing the Right Software and Equipment

Selecting the right animation software is pivotal for delivering high-quality video content. Technological advancements offer a plethora of choices, from Adobe After Effects for character animation to Blender for intricate 3D modelling tasks. It’s essential to consider the hardware as well; a powerful computer can reduce rendering times significantly, ensuring efficiency in the video production process.

Understanding Visual Styles and Techniques

Explainer videos thrive on visual creativity. Agencies like Educational Voice, directed by Michelle Connolly, understand that using a mix of video styles is crucial. Techniques such as kinetic typography and character animation enhance storytelling, making complex information more digestible. Connolly asserts, “A well-chosen visual style adds a unique flavour to the content, making it stand out on even the most crowded landing pages.”

Producing for Different Platforms and Formats

Each digital platform has its video format preferences, affecting how video content should be produced. Content designed for social media platforms like YouTube may differ from that for landing pages or eLearning courses. It’s essential to tailor resolution, aspect ratios, and interactive elements to fit the intended platform, ensuring optimal user engagement and seamless integration across different types of media.

Utilising Explainer Videos in Business

Explainer videos serve as a powerful tool for businesses to communicate intricate concepts in a digestible and engaging manner. They are instrumental in illustrating the features and benefits of products or services, enhancing customer education, and bolstering internal communication strategies.

Promoting Products or Services

Businesses can harness the strength of explainer videos to showcase their products or services vividly. These animated videos grab the attention of potential customers, translating complex offerings into enjoyable visual narratives. For example, Educational Voice produces animations that resonate with audiences and enhance a brand’s presence online, driving customer engagement and loyalty.

Improving Customer Education and Onboarding

The onboarding process is crucial in forming customers’ first impressions. Explainer videos simplify complex concepts, making them an ideal resource for educators and companies aiming to educate their market. They pave the way for increased engagement, equipping customers with knowledge about the product or service thus facilitating a smoother adoption process. “Clear understanding is at the base of customer satisfaction,” says Michelle Connolly, “and animated explainer videos can significantly uplift the education phase.”

Strengthening Internal Communications

Beyond their external applications, explainer videos are potent tools for internal communications. They can demystify new processes or policies for staff, fostering a unified understanding across the organisation. Educational Voice recognises this dimension, guiding businesses to effectively communicate messages internally, thus improving the strength and clarity of internal messaging.


In this article, we have explored the multifaceted world of explainer videos and their significant impact on communication and engagement. Now, let’s summarise the key benefits and offer some parting advice for crafting effective explainer videos.

Recap of Explainer Videos Benefits

Explainer videos have proven to be an invaluable tool in the arsenal of communication strategies. Their ability to simplify complex information and present it in a compelling narrative appeals to the viewer’s preference for brief yet informative content. By leveraging the power of storytelling and creative animation, these videos maintain the viewer’s attention, often exceeding the typical attention span associated with other forms of digital content. Additionally, explainer videos serve as an educational platform, not only promoting products or services but also conveying educational material in an engaging and memorable manner.

Michelle Connolly of Educational Voice remarks, “Explainer videos represent a bridge between information density and attention span, condensing essential knowledge into bite-size, visually appealing stories that leave a lasting impression.”

Final Tips for Effective Explainer Videos

When producing an explainer video, a few key strategies can make all the difference:

  1. Engagement is Key: Focus on creating content that captivates from the first second. Use vibrant visuals and a clear narrative to draw viewers in.
  2. Keep It Simple: Clarity and simplicity are your greatest assets. Convey your message without overcomplicating the subject matter.
  3. Creativity Counts: Stand out by infusing your brand’s unique creative flair into every aspect of the video.
  4. Strategize and Optimize: Incorporate SEO best practices to ensure your video reaches its intended audience effectively.
  5. Rely on Research: Ground your video in thorough research to enhance its educational value and overall impact.

Following these pointers helps to craft explainer videos that are not only informative but also enjoyable to watch, leading to engagement and lasting impressions. By marrying these elements with Educational Voice’s comprehensive digital strategy and SEO know-how, businesses can expect to convey their messages successfully and educate their audiences effectively.

Additional Resources

Exploring the Role of Animation in Marketing:

  • Educational Voice provides an extensive guide on integrating animation with marketing strategies.
  • Learn how to utilise animation as a powerful SEO tool, boosting your online visibility.
  • Animation boosts comprehension, transforming complex ideas into understandable content.

Advancing Visual Storytelling:

  • Understand the flexibility of animation in storytelling, adaptable to various marketing needs.
  • Discover techniques for translating messages into visual narratives that captivate and inform.

Developing Animation Skills:

  • Educational Voice offers step-by-step tutorials for creating engaging animated content.
  • Actionable strategies provided by the expert, Michelle Connolly, guide you through the animation process.

Case Studies & Industry Insights:

  • Case studies showcase the impact of animation in driving brand engagement and customer loyalty.
  • Articles present original insights, setting Educational Voice apart in the animation field.

Michelle Connolly highlights, “Animation is an ever-evolving art that, when skilfully integrated with marketing, can elevate a brand’s message and connect with audiences on a deeper level.”

Accessibility of Content:

  • Content is crafted to be authoritative yet approachable, suitable for different expertise levels.
  • Educational Voice ensures articles are SEO optimised, relevant, and easy to understand.

For further information and resources about the power of animation in clear and concise communication, particularly within the context of marketing and brand storytelling, consider the following:

  • Best Practices for Explainer Videos: Gain insights on how to create videos that simplify complex topics. (Semrush)
  • Animation Styles and Techniques: Learn about the different styles of animation to suit your brand message. (Infinite Insight Hub)
  • Explainer Video Creation: Understand the process from scriptwriting to final animation. (Ripple Animation)
  • Step-by-Step Guide to Explainer Videos: Start creating your explainer video with a clear and defined objective. (We Are Cognitive)
  • Guide to Animated Explainer Videos: Explore the versatility of 3D animation in explainer videos. (Picotion)
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