Understanding Explainer Videos for Internal Communications
Internal communication videos change the way your teams get information. They turn complicated policies and processes into visual content staff actually watch and remember.
These videos aren’t like customer-facing content at all. Their purpose and how we make them are both totally different.
What Are Internal Communication Videos?
Internal communication videos are visual tools made just for your employees. They break down things like onboarding or compliance into something much easier to understand than endless documents or dry emails.
At Educational Voice, we design these videos for specific workplace needs. Sometimes we cover software training, policy updates, or how a department works. We focus on making things clear, not trying to sell anything.
These videos stick because they mix visuals, narration, and movement. Instead of slogging through a 20-page manual about the new HR system, your team can watch a three-minute animated explainer that shows each step.
Animation works for all sorts of learning styles. Some people learn best with visuals, others need to hear things out loud. Animation delivers both, making internal comms video more approachable than text-heavy options.
Differences from Marketing Videos
Internal videos serve a totally different purpose than marketing content. Marketing videos try to win customers and push sales, while internal communications focus on teaching and aligning your current team.
The tone is nothing alike either. Marketing uses big emotional appeals and persuasive language. Internal videos stick to straightforward instructions and practical info. Your staff want facts, not fluff.
Production timelines change as well. At our Belfast studio, we might spend weeks perfecting a 60-second marketing spot. Internal videos usually move faster because they don’t need as much polish or fancy brand storytelling. A compliance training video just needs to be right and clear, not look like a blockbuster.
Budgets shift too. Internal videos don’t need expensive locations or actors. Animation cuts those costs while still looking professional, so your Northern Ireland team can watch them again and again.
When to Use Explainer Videos Internally
Use explainer videos for internal communications when you need to deliver the same message to lots of teams or offices. Onboarding new employees is a great example—every new starter gets the same training no matter who’s running it.
Compliance training really benefits from video. Instead of hoping people read safety protocols, you can show them what to do. This visual approach clears up confusion and helps people follow the rules.
“When Belfast companies tell us they’re repeating the same training session weekly, that’s the perfect signal to create an evergreen video asset that scales across the organisation,” says Michelle Connolly, founder of Educational Voice.
When you roll out new software across UK offices, an animated walkthrough can prevent confusion and cut down on support requests. Staff can pause, rewind, and watch at their own pace.
Look for the explanations you repeat most often in your organisation and turn those into reusable video content.
Benefits of Explainer Videos in Internal Comms
Explainer videos make business communication simpler and more memorable. They help staff connect with company values and can even boost engagement and retention rates.
Enhancing Employee Engagement
Video in internal communications grabs attention and keeps it. When your team gets updates through animated explainers instead of long emails, they’re much more likely to watch and understand.
At Educational Voice, we’ve seen clients across Belfast and Northern Ireland get over 60% more participation in training programmes after switching to animated content. A quick explainer about a new HR policy gets more interaction than a five-page PDF ever does.
Animation keeps employees interested throughout the message. The movement, colour, and pacing work together in a way that static slides just can’t.
“When a manufacturing client in Belfast replaced their safety briefing documents with a three-minute animated explainer, their comprehension test scores improved by 47% and incident reports dropped within the first quarter,” says Michelle Connolly, founder of Educational Voice.
Your employee communication strategy should use formats that respect your team’s time and help them understand quickly. Animated explainers do both.
Improving Information Retention
People remember 95% of a message when they watch it on video, but only 10% from reading text. That’s a huge difference—explainer videos are a must for internal comms where recall counts.
Animation lets you share info in lots of ways at once. Visual metaphors, narration, and on-screen text all reinforce the message. When employees see and hear a concept at the same time, it sticks better.
At Educational Voice, we build our animations to boost retention. We break policies into small chunks, use the same visual themes for related ideas, and repeat key info in different ways.
Take a benefits package, for example. An animated walkthrough that shows how pension contributions grow, with simple graphs and real-life scenarios, makes it much clearer than a spreadsheet. Teams in Belfast or anywhere in the UK can watch these videos again whenever they need a reminder.
Pick the internal messages where you need people to remember the details and make those your first choice for animation.
Building Company Culture
Company culture videos bring your organisation’s values to life in ways written statements never will. Animation creates a real emotional link by showing what your business stands for.
When you share company culture through explainer videos, you make sure every employee hears the same message with the same energy. This really matters if your teams are spread across the UK and Ireland and can’t always meet in person.
We’ve made culture videos for clients that highlight real employee stories through animation. This protects privacy while sharing achievements. These videos remind staff that the company cares enough to invest in good communication.
Your corporate communication feels more genuine when animation puts a human touch on ideas like teamwork, creativity, or customer focus. A good explainer shows these values in action with scenarios that reflect your real workplace.
Use explainer videos when onboarding new hires to immerse them in your culture from the start. Refresh the messaging every few months to keep values top of mind for everyone.
Types of Explainer Videos for Internal Use
Explainer videos for internal communications usually fall into three main types. Onboarding videos welcome new staff, training materials build specific skills, and announcement videos share company news. Each type has its own job and needs a different approach to script, design, and delivery.
Onboarding Videos
Onboarding videos help new hires become productive faster. Instead of drowning them in PDFs or repeating the same induction talks, you can deliver consistent info about your company, policies, and processes in a much more engaging way.
I’ve seen Belfast companies cut onboarding time by up to 40% after switching to video. An animated training video can explain tricky HR policies, show how to use systems, or introduce department heads in less than three minutes.
Effective onboarding videos cover:
- Company history, mission, and values
- Workplace policies and procedures
- Benefits and pay overview
- Department introductions
- Technology and tools training
New staff can watch these videos at their own pace, pause to jot down notes, and rewatch bits as needed. This flexibility is especially handy for Northern Ireland businesses with remote teams or several offices.
Training Videos
Training videos change how your staff learn new skills or processes without interrupting work. I always recommend 2D animation for this—it breaks down complex steps into clear visuals people remember.
“Training videos deliver the highest ROI when they focus on a single learning objective and use visual metaphors to explain abstract concepts,” says Michelle Connolly, founder of Educational Voice.
Your training videos should last between 90 seconds and five minutes, depending on the topic. Anything longer and you risk losing people’s attention.
Common training topics:
- Software and platform tutorials
- Sales techniques
- Customer service guidelines
- Compliance and safety steps
- Product updates
Internal videos work best with real scenarios your UK staff might face. This way, they can put what they’ve learned into practice straight away.
Announcement Videos
Announcement videos get important company news, policy changes, or new initiatives across much better than emails. Leadership can deliver messages with the right tone and clarity, which text just can’t do.
These videos work well for sharing quarterly results, announcing changes, or launching new projects across Ireland and beyond. A short video from your CEO explaining why a policy is changing gets more buy-in than a memo.
Keep announcement videos short—under two minutes is ideal. Make sure you include what staff should do next, whether it’s filling out a survey, joining a meeting, or just acknowledging the news.
Good announcement videos include:
- Direct messages from leaders
- Clear reasons for changes
- Specific impact on teams or roles
- Timeline for rollout
- Contact info for questions
Check your announcement videos every few months to see which ones get the best response, and tweak your approach based on what works.
Supporting Key Business Functions with Video
Video content can help with specific business needs, like making recruitment more appealing and employee recognition more heartfelt. Companies use these videos to attract new talent and strengthen workplace culture.
Recruitment and Employee Testimonials
Recruitment videos show off your company culture and values to potential hires before they even apply. These videos skip over boring job descriptions and let you actually see the workplace, team spirit, and growth opportunities. Employee testimonials add real trust because candidates believe current staff way more than corporate PR.
Your recruitment video should show a mix of team members sharing honest experiences. A Belfast tech company might have developers talk about their projects, managers share their approach, and new hires explain their first few months. These usually last 90 seconds to two minutes.
Employee testimonials work best when they answer real questions candidates have. Things like work-life balance, corporate training options, or remote work policies sound more convincing from actual employees. UK businesses find these videos bring in better-matched candidates who already get what the company’s about.
Wellness and Recognition Videos
Wellness videos share health tips and mental health support in a friendly, non-corporate way. Short videos can show breathing exercises, desk stretches, or explain the employee assistance programme. Animation is especially good here because it avoids any awkwardness.
Recognition videos publicly celebrate individual wins and team successes. You might make monthly spotlight videos for staff who hit targets or came up with a great idea. These usually include the employee’s photo, what they achieved, and a quick interview or statement.
“Recognition videos create lasting impact because employees share them with family and keep them as career milestones,” says Michelle Connolly, founder of Educational Voice. Companies across Northern Ireland show these videos at team meetings or send them out on internal channels. The recognition motivates others and reinforces the kind of behaviour you want. Keep recognition videos under 60 seconds so people stay engaged and the featured employee feels truly appreciated.
Integrating Explainer Videos Into Internal Communications Strategy
Explainer videos work best in internal communications when they line up with specific business goals and actually speak to employees. Picking the right content focus makes sure your investment supports what’s really needed at work.
Aligning with Communication Goals
Internal comms videos should tie directly to outcomes you can measure, like cutting onboarding time, boosting policy compliance, or getting more people involved in company initiatives. Figure out what you want to achieve first.
Say new hires usually need three weeks to get up to speed. An explainer video might help them hit the ground running in just ten days by laying out processes clearly from the start.
At Educational Voice, we team up with businesses across Northern Ireland and the UK to match video content to their comms priorities. A financial services firm in Belfast used animation to explain data protection policies, and completion rates jumped from 60% to 94% in just a month.
Set your success metrics before you start making the video. Track things like video completion rates, quiz scores, or fewer support tickets. When your goals are clear, your videos become more than just nice visuals—they actually deliver results.
Identifying Key Messages
Focus your internal communications on messages that text alone just doesn’t get across. Complicated workflows, policy updates, and software walkthroughs often need visuals to make sense. If people keep asking about the same things, that’s a clue for your next video.
“Start with the three questions your HR team answers most often each week. Those are your first three video topics,” says Michelle Connolly, founder of Educational Voice.
Write down your biggest internal headaches. Rank them by how often they come up and how much they matter. A manufacturing company might put safety procedures first, while a tech startup may care more about product updates. Tackle the big topics first, then build out your video library when you can.
Best Practices for Creating Internal Explainer Videos
If you want employees to actually watch your internal comms videos, you need to think about message clarity, keeping visuals on-brand, and making sure everyone can access them. Get these right, and your team will pay attention.
Clarity and Conciseness
Keep explainer videos short—aim for 60 to 90 seconds to hold your team’s attention. This forces you to stick to the basics and skip the fluff.
Before you start, decide exactly what you want staff to know or do after watching. “When we make company culture videos, we find the main message and build everything around it,” says Michelle Connolly.
Write a simple script focused on one topic per video. If you need to explain something complicated, split it into several short videos instead of one long one. People remember more when you break it up.
Stick to straightforward language—think eighth-grade reading level. Only use jargon if everyone in your company knows it already. If you’re showing a new expense system, walk people through the steps instead of talking about it in the abstract.
Test your video with a small group first. Their feedback will point out anything confusing.
Visual and Brand Consistency
Make sure your internal videos look and feel like they belong to your company. Use the same colours, fonts, and put your logo in the same spot. This helps people trust the content and know it’s official.
Pick a visual style that fits your message. Animated graphics are great for explaining processes, while live-action works well for leadership messages. At Educational Voice, we usually suggest 2D animation for internal explainers—it makes complicated stuff easy to follow.
Keep the presenter style, background, and intro format consistent across your videos. Familiarity helps people know what to expect and makes watching easier.
Add on-screen text to back up what’s being said. Highlight important numbers or action points as they come up. This double approach helps people remember.
Choose background music carefully. Keep it subtle and use the same style across videos, so it never distracts from what you’re saying.
Accessibility Tips
Always add subtitles to every internal communications video. About 15% of UK adults have some hearing loss, and lots of people watch videos in open offices or busy places.
Offer transcripts alongside your videos. Some people prefer reading, and transcripts make it easy to search for details later.
Use high contrast between text and backgrounds. White text on dark backgrounds or dark text on light backgrounds works best for readability.
Describe any important visuals in your narration. Don’t count on graphics alone to get the point across.
Host your videos on platforms that let people change playback speed. Some like to watch faster, others need to slow things down.
Use fonts that are at least 24 points for text on screen. Stick with sans-serif fonts like Arial or Helvetica—they’re easier to read.
If you’re not sure how to balance visual appeal with accessibility, animation consultation can help. Getting expert advice early saves time and makes sure everyone on your team can use the videos from day one.
Choosing the Right Format and Style
The format you pick for your explainer video affects how quickly your team gets the message and whether they stick around to watch. The visual style, script, and audio all shape how people react.
Animated vs Live-Action
Animation gives you consistent quality across all your internal videos. You don’t have to juggle schedules for filming execs or finding locations. An animated training video looks the same every time, whether you’re showing new software or explaining a policy change.
When you need to update info or change a process, it’s much easier to tweak an animated video. No need to reshoot anything.
Live-action is better for company culture videos where seeing real faces builds trust. People recognise their colleagues in the video, which animation can’t really offer. When you’re choosing between animation and live action, think about how long your message will stay relevant and how often you’ll need to update it.
We usually finish animated explainers for Belfast clients in two to three weeks. Corporate videos with location shoots and execs can drag on for over four weeks. Animation also skips the hassle of camera nerves, tricky lighting, or background noise.
“For internal comms about complex processes or data, animation gives you accuracy that live-action just can’t match,” says Michelle Connolly.
Scriptwriting for Clarity
Your script needs to answer the main question in the first 15 seconds. If you don’t, people will just click away. Get to the point before explaining the details.
Use short sentences. Long, tangled ones only confuse people.
Write the way your team actually talks. Avoid jargon unless everyone uses it every day. Read the script out loud to spot any awkward lines or bits that trip you up.
Lay out information step by step. Don’t jump around. Each scene should cover one clear point, then move on. For a 90-second video, keep your script to about 220–240 words.
Selecting Voice-over and Music
A professional voice-over artist adds a level of polish and confidence you rarely get with internal recordings. UK voice talent who know Northern Ireland and Irish audiences get the local pronunciation right, which matters for companies with teams across these areas.
Pick background music that matches the mood but doesn’t overpower the message. Upbeat tracks work for motivational content. For technical training, stick with something minimal. Keep music quieter than the voice-over so people can actually hear what’s being said.
Match your audio choices to the video’s purpose. Company culture videos do well with lively music and warm voices. Policy updates need a straightforward approach without distracting sounds. Test your audio on different devices, since a lot of people watch on phones with tiny speakers.
Choose your format, voice, and music based on what helps your team learn fastest—not just what’s trendy elsewhere.
Effective Distribution Channels for Internal Videos
The distribution channel you pick decides whether your internal video actually reaches people at the right time and place. Email campaigns send videos straight to inboxes, while intranet platforms build searchable video libraries for everyone.
Internal Email and Newsletters
Internal email is still one of the best ways to get video content to your staff. When you add video links to employee newsletters, you meet people where they already are—no need for new tools or routines. Over 80% of employees prefer video over other communication, so email-based video distribution works well.
Use personalised subject lines that mention the recipient’s name or department. Thumbnails that stand out get more clicks, and clear titles tell people what they’ll learn. At Educational Voice, we recommend 90-second explainer videos that fit right into weekly team updates.
Send videos mid-morning, when people are most likely to check their inbox. Add a short summary next to the video link so staff can decide to watch right away or save it for later. Track open rates and clicks to tweak your timing and message.
Intranet and Collaboration Tools
Company intranets and platforms like Slack or Microsoft 365 act as central hubs for video content. They build permanent video libraries that new hires can use during onboarding and current staff can revisit for policy refreshers.
“When businesses pick the right hosting platform for internal videos, they get useful analytics showing which messages work for different departments,” says Michelle Connolly.
Intranet distribution is great for training and policy updates people need to check often. You can sort videos by topic, department, or date. Tools like comment sections and reaction buttons show you how staff feel and where they might have questions.
Stick with tools your team already uses. If your UK-based staff are on a certain collaboration platform, put your videos there instead of asking them to go somewhere new.
Mobile and On-Demand Access
Mobile-friendly video distribution reaches staff who work remotely, travel, or spend time away from desktops. Use vertical or square formats so videos look right on phones, and always include captions for sound-sensitive environments.
Mobile-friendly distribution works best with videos under two minutes for quick updates, or six to twelve minutes for deeper training. Try to avoid lengths between two and six minutes—people tend to drop off there.
Offline viewing lets field workers across Ireland download videos on wifi and watch later, so they don’t burn through mobile data. This is a lifesaver for shift workers who miss live meetings but still need the info.
Test videos on different devices before sending them out company-wide. Check audio, visuals, and captions. Mobile access turns one-off announcements into resources people can check any time.
Measuring the Impact of Internal Explainer Videos
Track concrete metrics and collect employee feedback to see if your internal explainer videos actually make a difference. Combine numbers with what people say to get a full picture of how your videos perform.
Key Performance Indicators
Completion rates show how many employees actually watch your explainer video from start to finish. Industry data points out that internal communications videos should hit 70-85% completion rates, which is much higher than what you get with most email engagement.
At Educational Voice, our team tracks where viewers drop off so we can spot the moments when employees lose interest. We then use this data to tweak video length and structure for future projects.
For example, when we made a policy update video for a Belfast healthcare client, we saw that 40% of viewers replayed a particular 20-second section explaining new procedures. That told us the segment needed more clarity.
Knowledge retention shows if employees actually understand the information. You can measure knowledge retention through follow-up assessments that test how well employees grasp the key points from the video.
Keep an eye on behavioural changes after your team watches the video. Look for things like increased participation in programmes, better compliance, or updated workflows.
Employee Surveys and Feedback
Direct feedback from employees gives you a real sense of whether your videos actually improve internal communications and satisfaction. Short pulse surveys sent right after the video goes out grab fresh reactions and highlight any confusing parts.
“Regular employee surveys help you connect video effectiveness to broader workplace engagement,” says Michelle Connolly, founder of Educational Voice. “We suggest asking specific questions about clarity, relevance, and whether the video saved time compared to previous communication methods.”
Comments and reactions add context that numbers alone just can’t capture. If employees start talking about the video content, that shows real engagement, not just passive viewing.
Net Promoter Score (eNPS) surveys let you see how communication effectiveness lines up with employee satisfaction. Companies across Northern Ireland and the UK use eNPS to see if better internal communications link to higher engagement scores over time.
Compare your video metrics with your old communication methods to show clear improvements. If your last policy email only got 30% opens but your explainer video reached 80% completion, that’s strong evidence of better message delivery—definitely worth sharing with leadership.
Overcoming Common Challenges
Creating explainer videos for internal communications brings two main challenges. You need your message to connect with employees in all roles and locations, and you want to keep communication unified rather than letting it splinter across the company.
Engaging a Diverse Workforce
Your explainer video should work for everyone, from warehouse staff to remote executives. At Educational Voice, we tackle this by designing animations that use clear visuals instead of jargon-heavy narration.
When we made an onboarding series for a Belfast logistics company, we chose simple character designs and visual metaphors. These worked well for drivers, administrators, and managers alike.
Different employees watch content in different ways. Some catch videos on their mobiles during breaks, while others use desktops during work hours.
Your video should work without sound for those in open offices. Always include captions.
“The most effective internal videos we create use a 60-40 split: 60% visual storytelling through animation and 40% concise narration,” says Michelle Connolly, founder of Educational Voice. “This balance makes sure people understand, no matter how or where they watch.”
Improving employee engagement with video means testing content with a sample group before rolling it out to everyone. Ask people from different departments to review your animation and point out any confusing terms or cultural references.
Maintaining Consistency Across Teams
Internal comms video content loses its punch when each department makes its own version with different styles and messages. Your explainer videos need a consistent visual language and tone that staff recognise instantly, whether they’re watching a health and safety update or a benefits explainer.
Set up a video style guide before you start production. This guide should spell out your colour palette, character designs, animation style, and tone of voice.
When we work with UK clients on multi-video projects, this guide keeps things consistent—so a video produced in month one still matches content made six months later.
Centralise your video production with one team or studio. Don’t let individual departments commission their own content.
This stops confusion when HR uses one animation style and operations uses another. It also saves money, since you can make several videos using the same animated assets and templates.
Store all videos in one accessible platform so employees across Ireland and beyond can find what they need. Tag videos by department, topic, and date to help teams locate relevant content quickly without creating duplicate videos.
Legal, Ethical and Data Considerations
When you create explainer videos for internal communications, you have to protect employee privacy and follow your organisation’s policies. These videos often show staff, workplace footage, and sensitive company information, so you need to handle them with care.
Privacy and Consent
You need written consent from every employee who appears in your internal video before you start filming. This covers anyone on camera, providing voiceover, or even showing up in background shots.
Under UK GDPR and the Data Protection Act 2018, employee consent must be freely given, specific, and informed. Your form should clearly state how the video will be used, where you’ll share it, and how long you’ll keep it. Don’t just assume an employment contract covers video participation.
At Educational Voice, we suggest using a simple one-page consent form that explains the video’s purpose in plain language. Include details about which internal platforms will show the video, like your intranet or Microsoft Teams.
“Before we film any internal video in Belfast or across Northern Ireland, we make sure clients have proper consent documentation in place, because privacy concerns can derail a project,” says Michelle Connolly, founder of Educational Voice.
Think about anonymising footage when you cover sensitive topics like workplace changes or redundancies. Animation can illustrate ideas without showing real employees, which avoids many privacy issues and still keeps people engaged.
Adhering to Corporate Policies
Your explainer video needs to match your organisation’s communications guidelines, brand standards, and data policies. Review these documents before you plan your video.
Most UK companies have internal communications policies that set out how staff should share information. These usually specify approval processes, language, and rules about sharing confidential details. Your script should get sign-off from HR, legal, or compliance before production.
Corporate communications teams usually keep brand guidelines covering tone, visual style, and messaging. Animation gives you flexibility here, so your video can use existing brand colours and fonts while making complex information easier to understand.
Budget approval is another thing to consider. When you plan internal video projects, set a realistic budget for scripting, animation, and revisions. Check if you need competitive quotes or if your project fits within delegated authority.
Before you sign off your video, make sure it doesn’t break confidentiality agreements or reveal sensitive information that could hurt your business if leaked.
Frequently Asked Questions
Businesses thinking about explainer videos for internal communications usually have similar questions about production, effectiveness, and rollout. These questions get into the practical details and should help you decide if video is right for your team.
What are the key components of an effective explainer video for employee engagement?
A good explainer video needs a clear script, strong visuals, and a professional voiceover to hold employees’ attention. The script should stick to one main message and use simple language in your company’s tone.
Visuals like animation, graphics, and your brand colours help reinforce the message. At Educational Voice, we find that 2D animation works especially well for internal communications because it makes complex info clear without distracting from the main point.
A professional voiceover adds credibility and keeps delivery consistent across your workforce. Your video should end with a clear call to action—tell employees exactly what to do next, like logging into a new system or updating their records.
Production quality matters. If a video looks or sounds poor, it can undermine your message. Working with a Belfast-based studio means you can stay involved and make sure every part of your video supports your communication goals.
How can we measure the impact of explainer videos on internal communication goals?
Track completion rates and engagement metrics on your video hosting platform to see how many employees actually watch your content. Most platforms will show you where viewers drop off, which helps you spot sections that need work.
You can also check understanding with follow-up surveys or quizzes after employees watch the video. Compare these results to old text-based communications to see if people understand better.
Keep an eye on support requests and questions about the video’s topic. If you see fewer queries, the video probably clarified things. In Northern Ireland, we’ve worked with companies who saw a 40% drop in HR questions after using explainer videos for policy updates.
Watch for behavioural changes linked to the video’s content. If your video explains a new process, track how many employees actually follow the new steps.
Set clear, measurable goals before you make your video so you know what success looks like for your organisation.
What duration is considered optimal for explainer videos intended for staff training purposes?
Aim for 60 to 90 seconds for most internal explainer videos. This keeps attention high and covers the essentials without overloading people with details.
If you need to cover complex topics, break them into modules of two to three minutes each. “When we produce training content at Educational Voice, we often create a series of short videos rather than one long piece, as this improves both retention and completion rates,” says Michelle Connolly, founder of Educational Voice.
The best length depends on your topic and where people will watch. Desk-based staff might handle slightly longer videos, but those on shop floors need short, punchy content they can watch during breaks.
Test different lengths with a small group before rolling out company-wide. Completion rates will show you if your video is too long.
Remember, 78% of employees prefer video over text-based communication, but only if you respect their time.
What strategies ensure maximum retention of information presented in internal explainer videos?
Put your most important information in the first 20 seconds when attention is highest. Employees decide fast if they’ll keep watching, so start with the key message or benefit.
Use visual metaphors and real-world examples that fit your employees’ daily work. Abstract ideas stick better when you link them to situations your team actually faces.
Repeat critical points in different ways. Say it, show it, and put it as on-screen text to reinforce the message from several angles.
Add interactive elements or follow-up activities right after the video. At Educational Voice, we like to pair explainer videos with short worksheets or discussion points that get employees to use what they’ve learnt.
Break down complex policies and procedures into small, manageable chunks. A series of focused videos works better than one long one.
Make sure your video has captions and works on multiple devices so employees can watch however suits them best.
How does the inclusion of branding elements influence the reception of internal explainer videos?
Consistent branding builds trust and lets employees know the video is official company communication. Use your company colours, fonts, and logo throughout the video for a professional, unified look.
Branding shouldn’t drown out your message. At Educational Voice, we weave client branding into the animation style and colour palette rather than just sticking logos everywhere.
Your brand voice should come through in the script and tone. If your company culture is informal and friendly, let your explainer video show that with conversational language and approachable visuals.
Branded internal videos strengthen company identity, especially in big organisations across the UK where people might work at different sites. They create a visual language that ties all internal communications together.
Too much corporate branding can feel cold or distant. Find a balance between professional presentation and warmth so employees feel valued, not just talked at.
Test your branding approach with employees before rolling out to everyone. Make sure it feels right for your workforce and doesn’t create distance.
What are the best practices for distributing explainer videos to a diverse workforce?
Put your videos on several platforms: the intranet, email, and mobile devices. This way, you actually reach employees wherever they happen to work.
Offer subtitles and transcripts for every video. People with hearing impairments or those in noisy areas will thank you. It also gives non-native English speakers a fair chance to follow along.
If your staff speak different languages, think about making versions in those languages. Animated explainers work particularly well for multilingual teams. You can swap voiceovers and keep the same visuals, which saves a lot of hassle.
Plan the timing of your video releases around shift patterns and work schedules. Release videos when people actually have time to watch, not during peak busy periods.
In Ireland and the UK, many businesses mix live launches with on-demand access. You might host a short session to introduce an important video, then leave it available for anyone who missed it or wants to rewatch.
Track who’s watched the video. If someone hasn’t seen it, send a gentle reminder, especially when the content covers compliance or safety and you need everyone on board.
