From Storyboard to Final Cut: The Explainer Video Production Process

The Explainer Video Production Process

Explainer films have quickly become a popular method for companies to communicate difficult concepts, goods, or services in a way that is both understandable and interesting to customers. The message conveyed by these movies, which are both succinct and informative, is created by combining text, graphics, and animation. The question is, how are these videos created? In this post, we will examine the process of producing an explainer video, beginning with the storyboard and ending with the final cut.

Concept Development

At the stage known as “concept development,” you will decide what you want the general tone and style of the video to be, as well as the objective of your film, what messages you want to send, and what messages you want to communicate, respectively. At this stage, it is essential to determine your target audience in order to personalise your messaging to the requirements and preferences of that group. This can involve carrying out market research or performing an analysis of customer feedback in order to establish the primary questions or concerns that your target audience has.


Your explainer video can’t function properly without a script to guide it. It is essential to compose a script that is not only brief but also interesting to read and simple to comprehend. Your screenplay needs to begin with something that grabs the audience’s attention, then provide a concise explanation of your product or service, and conclude with a call to action. It is essential to maintain an easy-to-understand language and to steer clear of employing jargon or technical phrases that some members of your audience may not be familiar with.


The process of producing a visual representation of the script and a plan for the animation is referred to as storyboarding. The moments from the video are depicted in a storyboard, which is just a sequence of sketches. Notes on the action and speech that will take place in that scene should be included in each sketch. You are able to ensure that each scene contributes to the overall message of the video by using storyboarding to lay out the visual parts of your video and ensure that they all support one another.

Recording of Voice-Overs

The narrative that goes along with the visuals in the video is referred to as the voiceover. It is essential to select a voice-over artist who is able to read the screenplay in a way that is both understandable and interesting. While choosing a voice-over artist, you need also take into consideration a variety of other variables, like their accent, gender, and age. The artist will read the script during the voiceover recording session, and a producer or director will provide input on the pacing and tone of the narration.

Animated films and the visual design of games

The essential components of your explainer film are the animation and visual style. During this stage, you will be responsible for developing the video’s characters, backdrops, and props, in addition to adding animation and visual effects. You should collaborate with an experienced animation studio in order to produce high-quality images that are in accordance with the script and contribute to the overall message and tone of the video. To ensure that the animation and graphic design live up to your standards, this stage may include numerous rounds of feedback and adjustments.

Both Sound Engineering and Music

The effectiveness of your explainer film can be significantly boosted by the use of sound design and music. At this point, it is time to choose the sound effects and music that will best complement the general atmosphere and aesthetic of the video. You should collaborate with an experienced sound designer and composer to develop an original sound design and music composition for the video that is congruent with its overarching purpose and spirit. It is important to make strategic use of sound design and music in order to draw attention to important messages and to provide the viewer with an experience that is consistent and immersive.

The editing process as well as post-production

At this stage, known as editing and post-production, all of the individual audio and visual components of the video are brought together to form the completed output. At this point, we will be cutting and rearranging the sequences, as well as adding transitions, effects, and adjusting the colour grade. The finished result ought to have a polished and professional appearance, along with a message that is direct and to the point that it strikes a chord with the viewer. You should collaborate with an experienced editor to guarantee that the final result lives up to your standards and is of the best possible quality.

Distribution and Advertising and Marketing

The process of producing an explainer video comes to a close with the distribution and promotion of the finished product. This comprises posting the video on social media platforms, embedding it on your website, and mailing it out to the subscribers on your email list. In addition to this, you should think about promoting the video using paid advertising channels like Facebook or YouTube advertisements in order to reach a larger audience. It is essential that you monitor how well your video is performing and that you adapt the distribution and promotion plan you use based on the level of engagement and comments you receive from your audience.

In conclusion, the process of producing an explainer video consists of numerous steps, beginning with the formulation of the concept and ending with the final cut. If you follow these steps and collaborate with a professional team of animators and producers, you will be able to create an explainer film that is not only captivating but also educational and capable of effectively communicating your essential ideas to the audience you have in mind. It is important to keep in mind that creating an explainer film that is successful calls for careful planning, attention to detail, and a focus on delivering a message that is both clear and succinct and that resonates with your audience.

The production of an explainer film can be an extremely efficient means of communicating your message, engaging your audience, and increasing the number of conversions your company experiences. If you follow the methods that are given in this article, you will be able to make an explainer video that is both engaging and instructive, and that will effectively communicate your important ideas to the audience that you are targeting. If you want to make an explainer film for your company, you should think about collaborating with a professional animation studio. They will be able to guide you through the production process and help you make a high-quality video that is tailored to your requirements and objectives. Do not be afraid to take action and get started right away on developing your very own explainer video.

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