How to Choose the Right Animation Style for Your Explainer Video

How to Choose the Right Animation Style for Your Explainer Video

The use of animation to simplify and captivate an audience while communicating complicated ideas is becoming an increasingly common practise. Explainer films are particularly useful for accomplishing this goal since they make use of animation to condense difficult concepts and ideas into manageable chunks that can be grasped with relative ease. Yet, because there are so many different animation styles to pick from, it may be challenging to decide which one to use for your explainer film. In this piece, we’ll discuss the many animation styles that are available, as well as offer some pointers on how to select the one that’s best suited for your explainer video.

2D Animation

2D animation, often known as two-dimensional animation, is one of the most common types of animation and can be recognised by its two-dimensional presentation. Animating two-dimensional pictures to give the impression of movement is a key component of this style. Explainer videos make excellent use of 2D animation because of its straightforward nature, ease of comprehension, and capacity to simplify the presentation of difficult concepts. This design is not only economical but also produces results in a reasonably short amount of time, making it a well-liked option for companies of all sizes.

3D Animation

Creating three-dimensional images and animating them in order to provide the illusion of movement is the basis of the more difficult animation method known as 3D animation. This technique is more complex than traditional 2D animation, and it is frequently seen in both movies and video games. Nonetheless, it is also possible to employ it in explainer videos in order to provide viewers with a more immersive experience. When there is a need to demonstrate a product or service in a great deal of detail, 3D animation is a very helpful tool.

Graphics for Motion

Motion graphics are a form of visual communication that combine text, still images, and moving visuals in order to provide an engaging and consistent message. This approach is ideal for explainer videos since it allows a lot of information to be conveyed in a short amount of time while still being interesting. The creation of infographics, charts, and graphs, which are helpful for breaking down complex data into easily digestible parts, can be accomplished with the assistance of motion graphics. This fashion is also well-liked in the advertising sector since it enables the creation of advertisements that are striking and easy to recall.

Put a Stop to It

The animation technique known as stop motion is a one-of-a-kind method that requires the creation of a physical object or scenario before photographing it one frame at a time. The resulting animated image is created by stitching together a series of still photographs. Because stop motion animation has a distinct and quirky style, it is frequently utilised in commercials and music videos. These types of videos are created in order to attract the attention of the audience. This style is particularly ideal for firms that wish to give the impression that their products are handmade or artisanal.

Animation created on a whiteboard

Drawing pictures and text on a whiteboard or any surface that is analogous to a whiteboard is the foundation of the straightforward and efficient animation method known as whiteboard animation. This technique works particularly well for explainer videos because it allows complicated concepts to be communicated in a clear and basic manner. As it is possible to utilise whiteboard animation to communicate complex ideas in a manner that is both visual and entertaining, it is also widely employed in the education sector.

The question now is, how can you determine which animation style will work best for your explainer video? Here are some important factors to take into account:


Your target demographic should be the first thing you think about when selecting an animation style. Who is it that you hope to engage with the help of your explainer video? What are their favourite things and areas of interest? For instance, if you are targeting children as your audience, you may want to select an animation style that is colourful and entertaining. On the other hand, if you are targeting corporate audiences, you may want to use an animation style that is more serious and professional.


Your goal in communicating a certain message should be taken into consideration when selecting an animation style to use in your project. If your explainer film is going to be about a difficult or technical topic, you might find that a motion graphics or 3D animation approach is more suited. These styles can help you simplify complicated material in a way that is both clear and interesting to watch. On the other hand, if the tone of your message is intended to be more playful or comical, you could find that the stop motion or whiteboard animation approach is more suitable.


While animation can be quite pricey, you will also need to take your budget into consideration when selecting a style for your animation. If you are working with a constrained budget, a two-dimensional (2D) animation style can be the most suitable option for you. On the other hand, if you have a greater budget, you could be able to afford an animation style that is more complicated, such as stop motion or three-dimensional animation.


While selecting an animation style, another key element to take into account is your branding. Your brand’s voice and aesthetic should be reflected in your animation in some way. For instance, if the nature of your brand is one that is fun and playful, an animation style that is bright and whimsical may be more suitable. On the other side, if your company is more serious and professional, you may find that an animation style that is more straightforward and clean is a better fit.


While deciding on an animation style, the last thing you should take into account is the available time. The production of certain animation techniques requires more time than others. For instance, because it requires the creation of actual physical items or settings, stop-motion animation can be a time-consuming process. If you are working with a limited amount of time, it is probably best to go with a more straightforward animation approach such as whiteboard or 2D animation.

In conclusion, in order to select the appropriate animation style for your explainer film, you will need to give careful thought to your target demographic, message, financial constraints, branding, and production schedule. By taking into consideration the aforementioned aspects, you will be able to select an animation style that is not only captivating but also effective and in line with the objectives and principles of your business. It doesn’t matter if you choose with 2D animation, 3D animation, motion graphics, stop motion, or whiteboard animation; the most important thing is to produce an explainer video that conveys your idea in a way that is both understandable and captivating to the viewer. The production of a high-quality explainer film is an essential step in the marketing of your company’s brand, product, or service. You may captivate the attention of your audience and communicate your message in a way that is both understandable and engaging by selecting the appropriate animation style. If you want to create an explainer video for your company, you should think about collaborating with a professional animation studio that can assist you in selecting the appropriate animation style and bringing your vision to life. If you are interested in creating an explainer video for your company, click here. Do not be hesitant to take action and get started right away on producing an effective explainer video.

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