How to Write an Effective Animated Explainer Video Script

How to Write an Effective Animated Explainer Video Script

Do you intend to make an animated explainer film, but you have no idea how to get started? The core of any great animated explainer video is a script that has been crafted effectively. It provides the message, establishes the tone for the presentation, and engages the audience. In this piece, we will explore how to effectively develop a script for an animated explainer film that will attract your viewers and leave an impact that will endure a long time.

What exactly is meant by the term “Animated Explainer Video”?

First things first: before we go into how to write a successful script for an animated explainer film, let’s talk about what an animated explainer video actually is. Explainer videos are short videos that utilise animation to describe a product, service, or concept. An animated explainer video is a type of these videos. It takes difficult ideas and makes them straightforward to comprehend by simplifying them. Animated explainer videos are extensively used in marketing, teaching, and training.

Get a Solid Understanding of Your Intended Market

The first thing you need to do in order to write a successful script for an animated explainer film is to get to know your intended audience. Who are these people? What are their areas of concern? Where do they feel the most discomfort? Understanding your audience will help you personalise your message to their requirements and interests.

Define Your Message

After you have gained an understanding of the people you wish to communicate with, the following stage is to articulate the message you wish to convey. What is the key concept you wish to convey? Which of these issues does your product or service help to resolve? Your message need to be understandable, succinct, and pertinent to the people you intend to read it.

Make a storyboard for your film.

After you have determined what your message is, the next step is to build a storyboard. A graphic depiction of your script, sometimes known as a “storyboard.” It assists you in visualising how the animation of your tale will play out and how your message will be communicated to the audience.

Write Your Script

It is time for you to start writing your script at this point. Remember that animated explainer videos are often very brief, lasting anywhere from 60 to 90 seconds at the most. As a result, your script ought to be succinct and go right to the point. Here’s a summary on how to structure your script:

H1: The Opening Statements

The beginning is where you should draw in the attention of your audience and establish the mood for the rest of the video. That shouldn’t go on for more than ten seconds at the most.

H2: Trouble

The fundamental flaw in your script is the source of the issue. It’s the reason why your product or service exists. Carefully state the problem and explain how it affects your target audience.

The Answer Is H2:

After discussing the problem, propose your product or service as the solution. Describe both how it helps address the problem and how your target audience will benefit from it.

H2: Characteristics and Advantages

Now it’s time to go deeper into the characteristics and benefits of your product or service. Draw attention to the most significant qualities and explain how they will benefit the audience you have chosen.

H2: A Plea for Participation

The concluding section of your script is called the call-to-action. It’s the next step you want the people who saw the video to take after they’ve finished watching it. Bring coherence, concision, and persuasiveness to your writing.

Refine Your Script

After you have finished writing your script, the next step is to polish it. Here are some suggestions that will help you improve your script:

H3: Keep Everything Straight Forward

When communicating with your audience, choose language that is easy to grasp and stay away from jargon and technical phrases.

Use Several Methods of Storytelling

To maintain your audience’s interest throughout the story you are telling, employ strategies like as character growth and unexpected turns in the plot.

Make Use Of Humour 3.

Using humour as a means to engage your audience and make your message more memorable may be a very effective strategy.

Read It Aloud is the third heading.

Reading your screenplay out loud is a great way to spot problematic spots and ensuring that it flows well. It can also help you spot parts that need improvement.


In conclusion, writing an effective animated explainer video screenplay entails analysing your target audience, defining your message, designing a storyboard, and writing a succinct and captivating script. Keep in mind that you should keep it short, apply techniques from storytelling, and improve it until it flows easily. When it comes to the success of your animated explainer video, having a screenplay that is well-written can make all the difference. You will be able to write a script that effectively conveys your message, captivates your audience, and makes an impression that stays with them for a long time if you follow these stages and tips.


How lengthy is the script that should be used for an animated explainer video?

The length of a script for an animated explainer video should be between 60 and 90 seconds.

How can I make my script more engaging?

The areas that need to be improved can be identified through the use of storytelling tactics, comedy, and reading it aloud.

Should I use jargon and specialised language in my script?

When communicating with your audience, try to avoid using technical phrases that they might not comprehend. Instead, stick to using straightforward words.

What is the function of the call-to-action in my script?

Following the completion of the video, the audience should carry out the task that is outlined in the call-to-action. Bring coherence, concision, and persuasiveness to your writing.

I’d like to write a script, is it okay to use a template?

Although templates can be helpful, the ideal way to write a script is to adapt it to the exact audience and message you want to convey. Employing a template can result in a generic and uninspired script. Spend some time getting to know your target market and crafting a message that resonates with them, and then write a script that addresses them specifically.

To summarise, in order to write an effective screenplay for an animated explainer video, you need to do meticulous preparation, understand your audience, define your message, create a storyboard, and write a script that is succinct yet appealing. You will be able to write a script that captivates your audience, effectively conveys the message you want to convey, and motivates people to take action if you follow these stages and tips. Keep in mind that you should keep it short, apply techniques from storytelling, and improve it until it flows easily. Your animated explainer film has the potential to be an effective tool for marketing your product, service, or concept if the script has been carefully developed.

Do you find it difficult to explain difficult business topics to your workers or to your customers? Are you interested in producing an animated video that is captivating and powerful, but you have no idea how to get started? There is no need to look any longer; simply get in touch with Educational Voice right away.

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